数字经济背景下体育产业商业化运营的创新路径
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林远平
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北海康养职业学院，广西北海，536000
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摘要：本文系统阐释数字经济通过数据要素、数字技术、平台模式三条路径赋能体育产业商业化运营的内在机制，从技术、制度、资本、人才四个维度深入剖析制约创新落地的核心障碍，并提出对应创新路径：通过商业模式创新破解资本约束、运营效率创新破解技术约束、制度适配创新破解制度约束、生态协同创新破解人才约束，形成层层对应的创新解决方案，为推动我国体育产业商业化运营高质量发展提供理论参考与实践指引。
关健词：数字经济；体育产业；商业化运营 |
Innovation Paths for Commercial Operation of the Sports Industry in the Context of Digital Economy
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Yuanping Lin
Beihai Vocational College of Wellness, Beihai Guangxi 536000 , China
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Abstract：This paper systematically explains the internal mechanism of digital economy enabling commercial operation of sports industry through three paths: data elements, digital technology and platform model. It deeply analyzes the core obstacles restricting innovation implementation from four dimensions of technology, system, capital and talent, and puts forward corresponding innovation paths: cracking capital constraints through business model innovation, cracking technical constraints through operational efficiency innovation, cracking institutional constraints through institutional adaptation innovation, and cracking talent constraints through ecological collaborative innovation. It forms a corresponding innovative solution, provides theoretical reference and practical guidance for promoting high-quality development of commercial operation of China’s sports industry.?Keywords?： Digital Economy; Sports Industry; Commercial Operation
Keywords : Digital Economy; Sports Industry; Commercial Operation
参考文献
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[3] 华锐,袁郑英.数字经济赋能体育产业高质量发展分析[J].体育世界,2024(06):51-53.
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